In partnership with Digiday, our new State of the Industry whitepaper entitled Programmatic + Mobile explores the collision of two top trends: the pervasiveness of programmatic buying and the rise of mobile advertising.

The result? Differing priorities between buyers and sellers.

The study makes it clear that there is strong interest by advertisers to experiment with mobile, especially native and video, and that publishers are keen to expand programmatic channels. There are, however, mismatched priorities that could slow growth in the mobile programmatic category.

Download the "Programmatic + Mobile” white paper to get the scoop on the below themes:
  • Current and future state of programmatic adoption
  • Barriers to programmatic adoption on mobile
  • The mobile divide across targeting and formats
  • Defining, standardizing and measuring native ads
  • Top challenges for buying and selling video programmatically on mobile

Programmatic + Mobile

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The Differing Priorities Between Buyers & Sellers